Under Armour Arsenal Adds Lakosky Duo
Under Armour Welcomes Whitetail Hunting Legends Lee and Tiffany Lakosky TO UA ARSENALBaltimore, MD -- Under Armour® (NYSE:UA) is excited to announce a new partnership with acclaimed whitetail hunting authorities, Lee and Tiffany Lakosky. Under Armour and the Lakoskys will combine forces to educate consumers about Under Armour's complete line of outdoor products. As members of the UA Arsenal, Lee and Tiffany will represent the Under Armour Outdoor brand in the recently launched Always LethalTM campaign, personal appearances, print campaigns and their popular Outdoor Channel® television series, "The Crush" with Lee & Tiffany.
"Lee and Tiffany truly exemplify the Under Armour 'Always Lethal' attitude," said Kip Fulks, Executive Vice President of Product, Under Armour. "The Lakoskys live and breathe the outdoors and their absolute determination and hard-core approach to hunting trophy whitetails has placed them at the top of their game. They have earned a tremendous following among the nation's hunters and we couldn't ask for better brand ambassadors."
"We are thrilled to be the newest members of the UA Arsenal," said the Lakoskys. "We make a living in the outdoors, and it's a fact that you are only as good as your gear. From head-to-toe, Under Armour gives us and advantage against the elements and we are looking forward to representing them."
For more information regarding the UA Arsenal, please visit www.alwayslethal.com.
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