Privacy Policy
This is the website of Realtree.
Our postal address is: 1390 Box Circle Columbus, GA 31907
Privacy Notice
Last Updated: March 13, 2025
Realtree and its subsidiaries and affiliated companies (“Realtree” or “Company”) takes your privacy seriously. We want you to know how we collect, use, disclose, and retain your personal information.
Assistance For The Disabled
Alternative formats of this Privacy Notice are available to individuals with a disability. Please contact accessibility@realtree.com for assistance.
This Privacy Notice explains:
1. What categories of personal information we collect
2. The categories of sources from which we collect this personal information
3. The purposes for which we use your personal information
4. How we may disclose your personal information
5. How we protect the personal information we collect
6. How long we keep your personal information
7. Your options
8. Additional information for California residents
9. Changes to this Privacy Notice
Notice at Collection for California Residents:
Realtree collects the personal information identified in Section 1 for the purposes identified in Section 3 and retains it for the period described in Section 6. We may “sell” or “share” your personal information, as California law defines those terms. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you. To the extent you provide Realtree with personal information about other California residents, you are responsible for providing this notice to them.
CHILDREN
We do not collect information from anyone under 13 years of age. The products and/or services we provide, together with our Site, are all directed to individuals who are at least 13 years old. If you are under the age of 13, you are not authorized to use our services or the Site.
Scope
This Privacy Notice applies to the personal information of individuals (“you”, “your”, or “yours”) collected by Realtree, including the personal information collected when you visit our website www.realtree.com as it may be modified, relocated and/or redirected from time to time (the “Site”). This Privacy Notice does not apply to the personal information of individuals in their capacity as prospective, current, or former employees, contract workers, board members, or owners of Realtree, or their emergency contacts, dependents, or beneficiaries.
“Personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household.
Other web sites
The Site may contain links to other web sites not operated or controlled by use (“Third Party Sites”). The policies and procedures we describe here do not apply to Third Party Sites. The links from the Site do not imply that we endorse or have reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.
1) WHAT CATEGORIES OF PERSONAL INFORMATION WE COLLECT
· Identifiers, for example: real name, alias, telephone number, postal address, e-mail address, login credentials if you have an account, and signature.
· Commercial Information, for example: records of products purchased, and purchasing histories.
· Other Personal Information:
Financial Information, for example: payment card details, billing address, and shipping address.
User Content, includes content you submit when you contact customer service or otherwise contact Realtree. This may include recordings you create, including audio recordings or voicemail you submit in connection with customer service.
Communications Data, for example: during our communications with you, we collect the content of these communications as well as metadata about the communications, i.e., date and time of the call or text (SMS or MMS) message and phone numbers.
· Characteristics of Protected Classifications Under California or Federal Law, for example: your age or gender.
· Internet or Other Electronic Network Activity Information, for example: information about your usage of the Site, such as the pages you viewed, the services and features you used or interacted with; your browser type and details about any links or communications with which you interacted; internet protocol (IP); browser plug-in types and versions; and operating systems and platform.
· Geolocation data, for example: we may collect your general location, such as a zip code, or your precise location information if you grant permission to do so in your browser or device settings, so that we can best determine the closest Store to your location, or where to ship our Products.
· Sensory or Surveillance Data, for example: voicemails and recordings as described above in “User Content”.
· Professional Information, for example: business contact information and title.
· Inferences, for example: Realtree might infer based on your purchase history that you would be interested in other products.
Do We Use Cookies?
Yes. Cookies are small files that the Site or our service provider transfers to your computer’s hard drive through your Web browser that enables the Site’s or service provider’s systems to recognize your browser and capture and remember certain information. We use cookies to help us understand how users use the Site. For example, cookies gather information about how long you spend on a web page so that we can understand what web pages are of most interest to users.
If you prefer, you can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off cookies by adjusting your browser settings. If you turn off your cookies, some of the features on the Site may not function properly.
Google Analytics
We use cookies provided by Google Analytics, a third-party service provider, to assist us in better understanding our Site visitors. These cookies collect data tied to a user’s IP address, such as the length of time a user spends on a page, the pages a user visits, and the websites a user visits before and after visiting the Site. Based on this information, Google Analytics compiles aggregate data about Site traffic and Site interactions, which we use to offer better Site experiences and tools in the future. For more information on Google Analytics, visit https://support.google.com/analytics.
Web Beacons
We include small graphic images or other web programming code, called web beacons (also known as "pixel tags", “web bugs” or "clear GIFs"), on the Site. The web beacons are minute graphics with a unique identifier. They are used to track the online movements of Web users. In contrast to cookies, which are stored in a user's computer hard drive, web beacons are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. Rejecting cookies using browser settings may not stop web beacons from tracking you.
Tracking Across Time and Different Sites
The Site may track your online activities over time and across websites or online services on an individually identifiable basis. For example, we may serve you advertisements on other websites based on what appeared to interest you on our Site. We may also allow third party service providers to use our Site to track your activities over time or across other websites, for the same purposes as we collect your information. You may implement restrictions on tracking, such as plug-ins or browser settings. In that case, some features of the Sites, for example, personalization or authentication, may not work as designed.
Do Not Track Setting
Some web browsers incorporate a “Do Not Track” feature (DNT) that signals to the websites that you visit that you do not want to have your online activity tracked. Many websites and applications, including our Site, do not currently respond to web browser DNT signals because such signals are not yet uniform. For more information about DNT signals, please visit http://allaboutdnt.com.
2) THE CATEGORIES OF SOURCES FROM WHICH WE COLLECT YOUR PERSONAL INFORMATION
· You, for example, when you register with our Site, subscribe to online services, when you shop with us, or when you otherwise provide information directly to us.
· Service providers, for example, payment processing providers, analytics providers, IT, and system administration services.
· Automated technologies, for example, browsing activity collected by automated technologies on the Site.
· Third parties, for example, lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
· Marketing/advertising companies, for example, from social media platforms, consumer research companies, and analytics or marketing/advertising companies.
· Surveillance/recording technologies installed by Realtree, for example, voicemail technologies, and audio recording technologies with consent to the extent required by law.
· Government or administrative agencies, for example, law enforcement, public health officials, and other government authorities.
3) THE PURPOSES FOR WHICH WE USE YOUR PERSONAL INFORMATION
We use the categories of personal information we collect for one or more of the purposes below:
Providing Products and Services, including:
· To deliver our products and administer our services.
· To communicate with you.
· To improve our products and services, develop new products and services, and conduct research on further improvements.
· To manage your account with us.
· To enhance your experience using our products and services and to personalize your online experience.
Support and Marketing, including:
· For customer support.
· To respond to any requests, queries, suggestions, feedback, or comments you may have.
· To send you marketing information about our products and services, including notifying you of marketing events, membership and rewards programs, promotions, and sweepstakes, with your consent in accordance with applicable law.
· To inform you of any changes to the services, your account (if applicable), this Privacy Notice, or any other policies or terms in relation thereto.
· To perform operations to maintain the services, including to conduct data analysis, testing, and research; and to monitor and analyze usage and activity trends.
Monitoring, Security, and Compliance, including:
· To administer and protect our business and our Site (including troubleshooting, analysis, testing, system maintenance, support, reporting and hosting of data, and preventing fraud and abuse).
· To store, host, or backup (whether for disaster recovery or otherwise) our services or any data contained therein.
· To protect the rights, property, or safety of Realtree, you, or others.
· In connection with a corporate transaction, sale, or assignment of assets, merger, divestiture, or other changes of control or financial status of Realtree or any of its subsidiaries or affiliates.
· To report suspected criminal conduct to law enforcement and cooperate in investigations.
· To exercise Realtree’s rights under applicable law and to support any claim, defense, or declaration in a case or before a jurisdictional and/or administrative authority, arbitration, or mediation panel.
· To ensure compliance with applicable laws and regulatory obligations.
Incidental Purposes: Any incidental purposes related to, or in connection with, the above.
4) HOW WE MAY DISCLOSE YOUR PERSONAL INFORMATION
Realtree discloses personal information as necessary for the purposes described in Section 3 above to the following categories of external recipients:
· Service providers and contractors: Realtree discloses your personal information to service providers and contractors for the purposes above to assist us in meeting our business needs and contractual and legal obligations. For example, data analytics providers, payment processing providers, website management, marketing and advertising companies, and similar providers performing services on our behalf.
· Third parties: For example, we might disclose personal information to lawyers to assist us with legal compliance or to business partners to assist us in providing services to you.
· Government or administrative agencies: For example, Realtree may report unlawful activity to law enforcement.
· Public: Realtree may disclose personal information to the public as part of a press release, for example, to announce the winner of a sweepstakes if required by state law.
· Required Disclosures: We may be required to disclose personal information in a court proceeding, in response to a court order, subpoena, civil discovery request, other legal process, or as otherwise required by law.
· Legal Compliance and Protections: We may disclose personal information when we believe disclosure is necessary to comply with the law or to protect the rights, property, or safety of Realtree, our users, or others.
5) HOW WE PROTECT THE PERSONAL INFORMATION WE COLLECT
The security and confidentiality of your personal information is important to us. We have technical, administrative, and physical security measures in place to protect your personal information from unauthorized access or disclosure and improper use. For example, we restrict access to your personal information, and only employees who need the personal information to perform a specific job (for example, a customer service representative) are granted access to personal information.
It is important for you to protect against unauthorized access to your password and to your computer. Be sure to close your browser after you have completed your visit to the Site. Please note that despite our reasonable efforts, no security measure is ever perfect or impenetrable, so we cannot guarantee the security of your personal information.
6) HOW LONG WE KEEP YOUR PERSONAL INFORMATION
We retain your personal information for the duration of the customer relationship, if any. We also retain your personal information for 12 months after our last interaction with you. We will retain personal information longer as necessary to comply with legal, administrative, or procedural requirements, for example, a litigation hold.
7) YOUR OPTIONS
If the personal information we have about you is inaccurate, you can correct it in your account on our Site or email us at accessibility@realtree.com. If you would like to know what personal information we have about you, please email the same email address. We will respond to the extent feasible and in compliance with applicable law.
8) ADDITIONAL INFORMATION FOR CALIFORNIA RESIDENTS
A. Information About Disclosures of Personal Information
1. Disclosures for Business Purposes
Realtree has disclosed each of the categories of personal information listed in Section 1, above, for the following “business purposes”, as that term is defined under the California Consumer Privacy Act (“CCPA”), in the last 12 months:
· Service providers: For the business purpose of performing services on Realtree’s behalf and, in particular, for the specific purposes described in Section 3, above.
· Auditors, lawyers, consultants, and accountants engaged by Realtree: For the business purpose of auditing compliance with policies and applicable laws, in addition to performing services on Realtree’s behalf.
2. Sales and Sharing
We do not “sell” your personal information as most people would understand that term, meaning that we do not disclose your personal information to any third party in exchange for a monetary payment. However, as is common practice among businesses operating online, we may allow third parties to receive information about you via cookies for purposes of analyzing and optimizing our services, to personalize your online experience by providing advertisements that are more relevant to you, and for statistical research and analytics. These activities may be defined as a "sale" of personal information or as a disclosure of personal information to third parties for cross-context behavioral advertising (“sharing”), under California law.
Specifically, the Company discloses personal information falling within the categories of Internet or Other Electronic Network Activity Information listed in Section 1, above, to analytics providers and advertising partners, and such disclosure may be considered a “sale” or “sharing” of Personal Information. We disclose this information to build a profile of your interests and activities to enable interest- based marketing to you and to deliver targeted advertising on the Site and in other interactions that you have with the Company while online.
We have no actual knowledge that we have sold or “shared” the Personal Information of children under 16, in the last 12 months and we have no intention to do so.
3. Aggregated and Deidentified Information
We may aggregate and/or deidentify information, use it internally, and disclose to third parties. Neither Aggregated Information nor Deidentified Information (defined below) is personal information.
· “Aggregated Information” refers to information about a group of individuals from which the individually identifiable information has been removed. An example of Aggregated Information would be the statistic that 20 people used the Site’s contact form on a given day.
· “Deidentified Information” means information subjected to reasonable measures to ensure that the deidentified information cannot be associated with the individual. An example of Deidentified Information would be the data point that an unidentified visitor first entered the Site through our main web page. We maintain Deidentified Information in a deidentified form and do not attempt to reidentify it, except that we may attempt to reidentify the information just to determine whether our deidentification processes function correctly.
4. Disclosures for Direct Marketing Purposes
California consumers who use the services may request that we provide certain information regarding our disclosure of your personal information to third parties for their direct marketing purposes. You can make such a request by e-mail to accessibility@realtree.com
B. Your California Privacy Rights
Subject to applicable law, California residents have the following rights:
· Right to Know: You have the right to submit a verifiable request for specific pieces of your personal information and for information about Realtree’s collection, use, and disclosure of your personal information. In addition, you have a right to know the categories of your personal information that Realtree sold or shared for cross-context behavioral advertising and the parties to which those categories were sold or shared. Please note that the CCPA’s right to obtain “specific pieces” does not grant a right to the whole of any document that contains personal information, but only to discrete items of personal information. Moreover, California residents generally just have a right to know categories, for example, categories of third parties to which personal information is disclosed, but not the individual third parties.
· Right to Delete: You have the right to submit a verifiable request for the deletion of personal information that you have provided to Realtree.
· Right to Correct: You have the right to submit a verifiable request for the correction of inaccurate personal information maintained by Realtree, taking into account the nature of the personal information and the purposes of processing the personal information.
· Right to Opt out of Sale and Sharing: You have the right to opt out of the sale of your personal information and the disclosure of your personal information for cross-context behavioral advertising. You may also implement a browser setting or extension to communicate your selling and sharing preferences automatically to the websites you visit. We honor your right to opt out of the sale and sharing of your personal information as signaled by a universal opt out signal or Global Privacy Control (“GPC”). To enable GPC, you can visit the Global Privacy Control page at https://globalprivacycontrol.org. If you download a supported browser or extension and exercise your privacy rights with GPC, we will turn off certain third-party cookies on our website after our website detects a GPC signal. However, if you visit our website from a different device or from a different browser on the same device, you will need to opt-out or use an opt-out preference signal for that browser and/or device.
C. How to Exercise Your Rights
Realtree will respond to requests to know, delete, and correct in accordance with applicable law if it can verify the identity of the individual submitting the request. You can exercise these rights in the following ways:
· Call 1-800-474-8733
· Email: accessibility@realtree.com
To opt out of the disclosure of your personal information for purposes of cross-context behavioral advertising (“sharing”) or the sale of your personal information, click here: Do Not Sell or Share My Personal Information
D. How We Will Verify Your Request
If you submit a request through an adequately secure password-protected account that you created before the date of your request, we will use the authentication mechanisms in the account to verify your identity. Otherwise, we match personal information that you provide us against personal information we maintain in our files. The more risk entailed by the request (e.g., a request for specific pieces of personal information), the more items of personal information we may request to verify your identity. If we cannot verify your identity to a sufficient level of certainty to respond securely to your request, we will let you know promptly and explain why we cannot verify your identity.
E. Authorized Agents
You may designate an authorized agent to exercise your right to know, to correct, or to delete. If an authorized agent submits a request on your behalf, the authorized agent must submit with the request another document signed by you that authorizes the authorized agent to submit the request on your behalf. In addition, we may ask you or your authorized agent to follow the applicable process described above for verifying your identity.
In the alternative, you can provide a power of attorney compliant with the California Probate Code.
