Now streaming on YouTube, Realtree is celebrating its 40th anniversary with Long Live Real: A Documentary on Realtree’s First 40 Years. The film explores Bill Jordan’s vision and the people, ideas, and relationships that helped build a globally recognized outdoor brand.

From Jordan’s early sketches of a tree to Realtree’s global presence in camouflage and outdoor products, the documentary traces four decades of innovation, risk-taking, and a shared love for the outdoors.

The film chronicles the development of dozens of camouflage patterns used on tens of thousands of outdoor products. It explores how Jordan’s vision took shape and how the people around him helped turn that vision into a brand recognized by outdoorsmen and women worldwide.

At its heart, Long Live Real is a story about people. Through a look back at Realtree’s early days, the risks that fueled its growth and the friendships that helped move the company forward, the documentary honors the relationships behind the brand. It also celebrates the broader outdoor community whose passion and support have helped shape Realtree over the past 40 years.

More than a retrospective on camouflage and products, Long Live Real pays tribute to the shared experiences and lasting connections that define Realtree’s legacy.