Image: Happy-dad

Happy Dad, one of the fastest-growing alcohol brands in North America, has teamed up with Realtree to drop the new Realtree Hard Lemonade. The non-carbonated drink comes wrapped in Realtree’s Original Pattern camo and will roll out in two phases.

A 24-ounce, 10% ABV can hit select states in November 2025. A nationwide release will follow in March 2026. A 12-pack of 5% ABV cans is set to launch nationwide in Spring 2026. The collab blends Happy Dad’s lifestyle-driven vibe with Realtree’s outdoor heritage.

The lemonade itself is crisp, smooth, and packed with fresh lemon flavor and a hint of lime. It’s made the classic Happy Dad way—simple, clean, and easy to drink. The lighter 5% version clocks in at 100 calories, 1 gram of sugar, is gluten-free, and has no artificial flavors or sweeteners.

The new Realtree Hard Lemonade adds to Happy Dad’s growing lineup of hard seltzers and hard teas, arriving just as the brand expands into all 50 states. It’s built for everything from backyard hangs to big outdoor adventures.