Union Sportsmen's Alliance and Realtree Partner for Conservation

Union Sportsmen's Alliance and Realtree Partner for Conservation

Posted 2017-11-30T10:58:00Z  by  Steve Hickoff and Realtree Staff

Union Sportsmen's Alliance and Realtree Partner for Conservation

FRANKLIN, Tenn. —The Union Sportsmen's Alliance (USA) recently entered into a multi-year strategic partnership with Realtree, making the brand the exclusive camouflage company of the USA.

The USA is a nonprofit organization created in 2007 to unite the union community through conservation to preserve North America's outdoor heritage. The USA currently boasts more than 200,000 members and has completed nearly 100 conservation projects in 32 states through its Work Boots on the Ground initiative.

"The Union Sportsmen's Alliance has seen impressive growth over the last 10 years. Growing our mission delivery by providing more access and opportunities to hunt and fish and encouraging the next generation of sportsmen and -women isn't possible without the support of committed partners," said USA CEO and Executive Director Scott Vance.

"Realtree has been an innovator in camouflage and concealment and is a category leader in the hunting industry. We are honored to have them as our newest corporate partner," added USA Deputy Director Mike d'Oliveira. "We are especially excited about their recent introduction of Realtree Fishing as it allows our members to interact with the brand no matter if they hunt, fish, shoot recreationally or simply enjoy living the outdoor lifestyle."

A study conducted prior to the USA's formation indicated that 75 percent of the 6 million skilled union trades members in the United States either hunt or fish.

To help support the USA's mission, Realtree will be fully integrated into the organization through its popular shooting tour, conservation dinners, youth fishing and community outreach events nationwide. In addition, Realtree will support the USA's volunteer conservation projects and annual fundraising calendar as well as provide exclusive prize packages, such as a Talladega Motor Speedway weekend getaway, for membership drives.

Through its strong volunteer workforce and support from its 17 affiliated unions, the USA intends to expand its conservation and community outreach efforts.

"Earlier this year, we completed our largest angler recruitment day in Lexington, Ky., and hosted a family campout in Tennessee for more than 120 youth and their families," said Vance. "We are piloting new events monthly and will roll out a plan to bring USA into the mainstream of hunter and angler recruitment and retention in 2018."

As the USA continues to gain momentum among its peers, new partners - including Pure Fishing, Pheasants Forever/Quail Forever, and now, Realtree - are noticing and committing to help the organization become a greater force for conservation, fueled by skilled union volunteers.

About the Union Sportsmen's Alliance: The USA is a union-dedicated, 501(c)(3) nonprofit organization whose members hunt, fish, shoot and volunteer their skills for conservation. The USA is uniting the union community through conservation to preserve North America's outdoor heritage. For more information, visit here or connect on Facebook, Twitter and Instagram.

About Realtree: Realtree is the world's leading camouflage designer, marketer, and licensor with over 2,000 licensees utilizing the Realtree camouflage brand. Thousands of outdoor and lifestyle products are available in Realtree camouflage patterns. In addition, Realtree is committed to supporting individuals and groups that work to ensure our outdoor heritage, the conservation of natural places, and the wildlife that resides there. Realtree promotes its products and relationships widely on television, as well as through Realtree.com and many other outlets.

Union Sportsmen's Alliance, 235 Noah Dr., Suite 200, Franklin, TN 37064.

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