Bruce Swearingen, owner of 4S Advanced Wildlife Solutions, has always believed that quality matters when it comes to running a business. Bruce was raised in the cattle business, and the operations for 4S began in the same original barn in Reynolds, Georgia, that both Swearingen’s father and grandfather used for their Hereford cattle operation.

Image: 4S_origin

4S Wildlife Solutions has grown from a small family business to a leader in wildlife management products. Here, a pallet of Roasted Raxx is prepped for shipment.

Nearly 20 years ago, a friend introduced Bruce to deer mineral. Bruce looked at the ingredients and, with his expertise in animal nutrition, he believed he could create something that was not only more beneficial to deer, but also more affordable to hunters and land managers. With that idea, 4S Advanced Wildlife Solutions was born, right there in his grandfather’s old barn. Today, the entire Swearingen family plays a role in continuing the legacy that Bruce started years ago. In fact, “4S” stands for the four members of the Swearingen family: Bruce, his wife, Shannon; and their daughters, Riley and Carly.

This documentary takes you behind the scenes to hear the story of how 4S Advanced Wildlife Solutions came to be, the values that continue to drive the company, and why their philosophy has never changed: "Let the results be your management plan."

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